Advertising and Consumer Protection

Learn About the Practice Area

Among the services our firm offers in this practice area are:

• Market research (risks, market penetration, acceptance, etc.)

• Authorizations for promotions, contests, and sweepstakes

• Design of commercial terms, warranties, and consumer care programs

• Reservations of rights for advertising promotions

• Review and assessment of product labeling and commercial information

• Protection of commercial image and assessment of rights infringement

• Complaints and conciliation procedures before PROFECO

• Procedures for grievances before the Council of Self-Regulation and Advertising Ethics

• Procedures for violations of unfair competition laws

• Comparative and deceptive advertising

• Drafting and registration of adherence contracts

• Compliance assessments and opinions on regulatory compliance

• Compliance with various Mexican Official Standards (NOM’s), including labeling regulations, among others

• Authorization of advertising campaigns before COFEPRIS

• Contracts with celebrities

• Image rights

• Sponsorships

• Integrated product strategies