Fashion

Learn About the Practice Area

The fashion industry plays a fundamental role in various sectors, such as advertising and retail. It has evolved and grown to involve an increasing number of players, including jewelers, designers, advertisers, models, celebrities, makeup artists, among many others, and diverse components. Indigenous cultures and cultural heritage now play a crucial role in the fashion industry, which has been addressed by our legislation through the Federal Law for the Protection of the Cultural Heritage of Indigenous and Afro-Mexican Peoples and Communities. In this context, the fashion industry is intimately linked with various figures and rights protected by national and international intellectual property legislation and related areas such as advertising and unfair competition. It often plays a leading role in diverse industries such as design, art, textiles, entertainment, sports, and even the automotive industry, among many others. Our firm has extensive experience in these industries, rights, protection areas, and means of exploitation and dissemination.

Our services, among others, include the following:

• Protection of trademarks and traditional and non-traditional distinctive signs

• Protection of designs and inventions

• Transfer of rights and licensing agreements

• Works made for hire

• Paid collaborations

• Cultural heritage

• Image rights

• Advertising

• Sponsorships

• Celebrities and influencers

• Media

• Retail

• Industry-specific contracts

• Partnerships

• Labor relations and intellectual property protection

• Trade secrets and confidential information

• Piracy and unfair competition

• Product liability

• Labeling

• Portfolio acquisition

• Launch or positioning events

• Hiring of models and hostesses

• Consumer protection